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The Dawn of a New Era

June 5, 2008 Leave a Comment

“The Dawn of a New Era”.  That was the slogan that Intel used 30 years ago when they introduced the x86 processor.  And very fitting today for me as I start out a new era in the x86 virtualization space.  Last week I started working at VMware as a Solutions Consultant on the Global Accounts team.  This means that I will be responsible for selling the VMware virtualization solutions to a hand full of very large companies.

While I was talking to VMware about this position, I was impressed with how far they have taken the virtualization technology.  I was one of the 60,000 people who downloaded Workstation 1.0 during the first two months when it was released back in the Spring of 1999.  It was amazing with regards to what it could do back then.  But the magic wore off for me eventually; for most of last year I was using it to run my “work laptop” as a VM on my personal laptop at my previous job (the reason being that my personal laptop was a hell of a lot more powerful than what my employer gave me).  The magic had turned into rock solid technology, it did what it was supposed to and did it well.

But then I started to learn about the management and automation technologies that VMware has built and aquired over the past few years.  With my recent work within software development organizations at Fortune 100 companies, I immediately knew all the benefits to application development teams.   And when I saw a demonstration of Lab Manager, I was in awe once again with the magic.  Being able to run and test a multi-computer software configuration through a web browser and then saving a state of those machines as a bug…that is amazing.  And that is just one of the management/automation tools.

I feel that virtualization currently is and will continue to be the most transforming technology for enterprise computing for the rest of this decade.  That is the reason I decided to join VMware.  So, expect to see more and more postings here in the labs on virtualization moving forward.  Of course, everything I write here will continue to be my own opinion and not that of VMware.

Now, that doesn’t mean that I’m giving up my focus on some of the other technology areas that I have been focusing on lately (i.e., SaaS, Web2.0, Social Computing).  I will still be keeping an eye on many things in those areas and writing about them as time permits.  There are still experiments in the works at the lab…

Filed Under: Announcements Tagged With: New Job, Virtualization, VMware

What Does it Mean When Company Goes Blog Mute?

June 3, 2008 Leave a Comment

I noticed something interesting tonight, I was cleaning out my feed subscriptions when I noticed a number of technology vendors that I was subscribed to had no new postings for many months (mostly vendors in the SOA space).  Got me curious as to what was going on.  Was Google Reader broken?  Was the feed broken?

After checkign out the blogs at the source, I realized that those companies just stopped blogging.  It’s one thing to have quiet periods with startups, but a public or large software firm?  What exactly does that mean?  That their adoption of blogging was only a test, not to be taken seriously?  Or that their marketing people are too stuck in the old ways of marketing and can’t keep pace with blogosphere?

Just thinking out loud…

Filed Under: Tech Industry Tagged With: blogging, Software Companies

SnapLogic is Startup of the Week

June 3, 2008 Leave a Comment

Congratulations to the SnapLogic team for being selected Startup of the Week by InformationWeek.  I had the pleasure of doing a project with SnapLogic earlier this year and have been working on a few other projects using the SnapLogic data integration framework since then .  If you’re looking for a quick and easy way to expose data within your organization as a REST-ful interface, check out the SnapLogic framework.  It’s an open source platform and the recent 2.0 release (aka Cole) has made great strides forward in features and usability.

Congrats to the entire SnapLogic Team!

Related Posts:

  • Edge Integration with SnapLogic

Filed Under: Tech Industry Tagged With: SnapLogic

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About latoga labs

With over 25 years of partnering leadership and direct GTM experience, Greg A. Lato provides consulting services to companies in all stages of their partnering journey to Ecosystem Led Growth.