About

Greg A. Lato (latoga)

After many internal struggles trying to classify latoga labs, I realized that it is really my career blog. With over 15 years of experience managing, building, and selling technology based solutions, I have a very diverse background across multiple technology sectors and businesses.  Over this period my focus quickly centered on the value that technology can bring to a business; I have also been in the center of the revolution that new technologies has brought to multiple business sectors.

This purpose of this blog is to provide a place where I can write about my experiences, thoughts, and the stuff that I find most exciting about this great ride I find myself on.  Over the history of this blog, I have discussed many areas as my focus areas have naturally shifted with my career and interests.  Different technology areas, leadership, management, business, and even economy.  Interestingly enough, I always find nearly everything from the past relating to something in the future and it all weaves itself into a giant web.

In my current day job with VMware I help my global customers realize the benefits of virtualization and help them understand the current and future ways that this technology can be used to impact their businesses.  To put this in perspective, as of the start of 2009, my three global clients combined are:

  • Running over 26,000 VMs across their enterprises
  • Employing over 454,000 people around the world
  • Generating over $410 Billion in yearly corporate revenues
  • Spread across two different business sectors

In my capacity at VMware I have found this blog to be a valuable tool to help keep my customers in touch with various developments from VMware, hence the VMW Launchpad, and help share the challenges and success that the largest of enterprises are seeing in the evolving area of virtualization and its tangents.

Resume

My abbreviated resume in reverse chronological order, see my LinkedIn profile for more details.

VMware, Global Accounts Solution Consultant (currently)
Member of Global Account sales team managing three global clients. (Virtualization)
Independent Consultant
Sales based consulting work with SnapLogic (Integration)
Iona Technologies, Business Development
Value selling overlay for Western US sales region.  (SOA and Integration)
Port Authority Technologies, Manager of Sales Engineering
Built and lead startup sales engineering team.  (IT Security)
Blazent, Principal Systems Engineer
Senior technical member of Western Region sales team. (Business Intelligence)
Bristol Technology, Senior Systems Engineer
Senior technical member of Western Region sales team. (Business Process Monitoring)
Resonate, Principal Systems Engineer & Senior Product Manager
Technical lead of Eastern US, then Western US sales team. Involved with release of new product offering from inception through launch. (Load Balancing & Web Application Performance Management)

Education

Bachelors Degree in Computer Science, University of Wisconsin – Eau Claire.  With an minor emphasis in English, Technical Writing.

Other Interests

Maintaining a balanced life is extremely important, especially when you work in such a high paced industry such as technology.  I (try) to accomplish this through my serious interests in photography; occasional distractions of imitating a golfer; exploring nature on foot, wheel, or ski (usually with my camera gear on my back); and exploring our world by traveling as much as possible.

Blog Comment Policy

I encourage everyone to participate in discussions based on any posting on this blog.  That being said, I do not condone the following as part of those discussions:

  • Spam
  • While I don’t mind others discussing their products/services, please be transparent and make it relevant to the discussion
  • Please be courteous and considerate of myself and my readers with your comments.

I actively filter for spam and reserve the right to delete any comment.

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© 2006-2010 Greg A. Lato