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Recent Changes

February 3, 2007 Leave a Comment

Well, after almost 5 months of blogging and searching I finally came up with a better name for this blog. You will notice today’s name change to latoga’s Box View. In both technology and business we hear so much about boxes: Being told to think out side the box; Trying not to be stuck in the same old box; Needing to get on top of (or off) our soapbox; Temping to open Pandora’s box; Moving the boxes around the org chart; Boxes, boxes everywhere.

Welcome to my box view.

And the view will be changing some. As in both business and technology, change is constant. It’s a new year and I am moving into a new position with my current employer, IONA Technologies. I am now working as part of the team at IONA that is responsible for the deployment of our Value Selling Methodology. This is a change that I am rather excited about. Since the bursting of the internet bubble, the technology landscape has changed in many ways…including how you sell technology. I am strong believer that the selling methods of the past are dead. My new role enables me to share my thoughts with the rest of the IONA sales team as well as prove them. Stay tuned for more on this topic in the future.

Also, for those of you who have seen me lately, you will notice that the picture to the right is a bit out of date. Yes, I grew a beard over the past 2 months…much to my wife’s chagrin. Well I finally cracked under the relentless barrage of my wife asking me to shave. The beards gone. Look for a new picture shortly…

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About latoga labs

With over 25 years of partnering leadership and direct GTM experience, Greg A. Lato provides consulting services to companies in all stages of their partnering journey to Ecosystem Led Growth.