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Apple’s New Corporate Push

March 6, 2008 Leave a Comment

In my morning reading this morning, the headline Apple Goes Corporate from a BusinessWeek article caught my eye. I felt for a while that the pre-announced iPhone SDK was a lucrative opportunity for some enterprising developers to port or build a VPN client for the iPhone. This would be the missing link that would allow corporate users to move to the iPhone as they would at least be able to get their email on the device, even it if wasn’t in as seemless way as a BlackBerry provides. There would be a large number of new iPhone under just such a scenario.

But from this article, it looks like Apple is planning on doing a much more frontal approach to developing specifically for the Corporate market. What I don’t understand is…What Took So Long?

Did it take a 35% stock price drop to budge the stubbornness out of Apple with regards to the corporate customers? Or is now finally the right time after having enought Macs sneak their way in the back door of many companies over the self-serving concerns of the IT department? I made a switch almost 6 months ago back to the Mac and I would need to be hard pressed to move back to a PC again at this point. And every day I visit more companies where I am spotting the renegade Apple users.

Now, the interesting thing will be to see if this is just a marketing push to increase the stock price or if there will be a serious drive to move Apple into the corporate world. I wouldn’t expect a full frontal attack on all fronts, but using the iPhone as the wedge to open the crack in the corporate customer is a great strategy.

(Photo by Shapeshift)

Filed Under: Tech Industry Tagged With: Apple, Corporate Market, iPhone

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About latoga labs

Welcome to the career blog of Greg A. Lato (latoga). Discussing topics around business transformation & disruption, data management, ML/AI, IoT/IIoT, cloud, and technology flotsam.

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