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What Does it Mean When Company Goes Blog Mute?

June 3, 2008 Leave a Comment

I noticed something interesting tonight, I was cleaning out my feed subscriptions when I noticed a number of technology vendors that I was subscribed to had no new postings for many months (mostly vendors in the SOA space).  Got me curious as to what was going on.  Was Google Reader broken?  Was the feed broken?

After checkign out the blogs at the source, I realized that those companies just stopped blogging.  It’s one thing to have quiet periods with startups, but a public or large software firm?  What exactly does that mean?  That their adoption of blogging was only a test, not to be taken seriously?  Or that their marketing people are too stuck in the old ways of marketing and can’t keep pace with blogosphere?

Just thinking out loud…

Filed Under: Tech Industry Tagged With: blogging, Software Companies

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About latoga labs

Welcome to the career blog of Greg A. Lato (latoga). Discussing topics around business transformation & disruption, data management, ML/AI, IoT/IIoT, cloud, and technology flotsam.

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