Greg A. Lato (latoga)
Welcome to latoga labs! Historically, this was a personal blog related to my career journey and interests. I’m currently restructuring the labs around the alliance and partnership advising work that I have been doing recently.
I appreciate your patience while I move the equipment around!
New to the lab?
I have over 25 years of enterprise GTM experience leading partner, sales (and a few times product) teams across multiple corporate stages and solution focus areas (see my LinkedIn profile for more details). I have diverse business experience that can help companies regardless of where they are on the partnering journey to Ecosystem Led Growth.
Areas of focus that I’ve recently helped my clients with:
- Fractional Partnering Leadership
- Ecosystem & Program Strategy
- Strategic Alliances Strategy
- Co-Selling Alignment
- GTM Strategy
- Partnership Advising
Other Interests
When you’re married, have two children, and work in such a high paced industry such as technology. maintaining life balance is critical skill. I (try to) accomplish this through my serious interests in photography; being an active investor; exploring nature on foot, wheel, or ski (usually with a camera); and exploring our world by traveling as much as possible.
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