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Twitter & Derivative Markets Commonality

April 14, 2009 Leave a Comment

While catching up on some email today, I came across an confluence in my inbox. First, I catch the following Computerworld headline in a technology industry email newsletter:

As rumors swirl, Twitter says no rush for business model

A few email later, I run across a humor email (that I’m sure everyone has seen by now) that discusses derivative market explained for laymen. It starts off:

Heidi is the proprietor of a bar in Detroit. In order to increase sales, she decides to allow her loyal customers – most of whom are unemployed alcoholics – to drink now but pay later.

My first raction to Heidi’s business plan is ‘how acinine, she’ll never see any money by loaning drinks to alcholics.’ By now we all know the rest of the story about the derivative markets, banks kept giving Heidi loans based on her debt assets only to never see their money come back.

And now we switch over to the alcholic users of the web 2.0, where everyone can get drunk for free off of their favorite services. So, will Twitter’s VCs and Investors ever see their investement dollars turn into the lucrative cash flow that Heidi’s bankers thought they had? Or will Twitter end up with some risk manager calling in the marker and cause the fall of the micro-blogging derivative markets?

Guess Twitter needs to determine which definition of business they want applied to them:

3. a person, partnership, or corporation engaged in commerce, manufacturing, or a service; profit-seeking enterprise or concern.

or will they keep focused on features and building more mass market appeal adding more noise to the signal until they reach

11. excrement: used as a euphemism.

Round and round we go…last call, drink up!

Filed Under: Business Ramblings, Economy, Tech Industry Tagged With: derivatives, Twitter

My Cost Saving Advice Being Taken

February 13, 2009 Leave a Comment

I have noticed an interest change in behavior lately, and it’s been mostly from my customers.  A number of them have started to place the toll conference line number in their meeting invites (some even first with the title of Preferred).  Could it be that they read the post I made back in December advocating just this type of behavior as an easy way to help save corporate money on conference calls?

I’m more than happy to take the credit. How about a small 1% of the savings commission fee? 🙂

Filed Under: Business Ramblings, Economy Tagged With: Business, Cost Cutting

Cost Cutting As Close As Your Next Conference Call

December 17, 2008 1 Comment

By now it should be no surprise to anyone that every business is looking to cut costs.  In an economic recession like the one we are in, even those business that are still doing well are cutting costs as the future is so unknown.  There is one area of cost cutting that is so simple and so close to everyone in a company…and yet most companies don’t really focus on it.

The Conference Call.

With so many remote employees, the conference call line is necessity of modern business.  As a career member of sales teams, I have always had my own personal conference line.  This conference line consists of both a toll free and a toll dial in number.  Most of the time when I get a conference call invite in my inbox, the location is the toll free conference line number.  And most of the time this is costing the company more money that it should.

At a previous company, an analysis was done of our telecom usage.  It was concluded that we were wasting over $100,000 a year on duplicate phone charges from our conference calls alone (and this was a company of less than 500 people).  Every time we would dial the toll free conference call number, we were paying substantially more than if we were to use the toll number.  Add on to that the fact that we were usually dialing that toll free number from a company phone, and we were getting double billed: once for the local phone change and once for the toll free conference line.

By raising the awareness of this situation to the entire company and by adapting user’s behaviors — we all started to include both the toll and toll free conference line number in meeting invites and always dialed the toll number when using a company paid for phone line — the company was able to save a substantial portion of this $100,000 per year phone waste.

Extrapolate this estimated wastefulness up (or down) to the size of your company and see how much money you might be wasting yearly.  Changing your corporate and personal behavior is an easy way to reduce this waste.

A helpful tip for companies of all sizes during these economic times.

Update:  A client of mine brought up an interesting point during a recent discussion on this topic.  His company uses IP Phones internally. With the phones leveraging the exising data network, calls within any location for the company world wide are free.  But, when someone dials a toll-free conference call number, they are routed outside the network and start to incure a phone charge.  This client happens to produce their own conferencing solution, so the costs really start to add up when the toll-free confernce numbers are called since the entire conference system is “free per use” as long as they don’t leave their IP network.

Filed Under: Business Ramblings, Economy Tagged With: Business, Conferencing, Cost Cutting

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About latoga labs

With over 25 years of partnering leadership and direct GTM experience, Greg A. Lato provides consulting services to companies in all stages of their partnering journey to Ecosystem Led Growth.