Wow! That’s what I said this morning as I noticed the changes that occurred over the past 24 hours in the Technorati graph that I included in my previous posting. Exactly 24 hours ago, that graph showed a little over 1,000 mentions of the new Apple iphone, now it has skyrocketed to about 21,000 mentions. I guess I underestimated the speed at which either
- people were blogging about the phone (is that in indicator of how long it takes people to break away from Steve Job’s gravity field?)
- or the speed at which Technorati indexers work.
Either way, after spending a few minutes jumping between blogs this morning to validate my hype-pothesis, I’m sitting here writing this with a small smirk on my face. Way too many of the blog entries fit square into my general hypester category (Apple’s Marketing teams must be very smug right now knowing that people are spending hours building cardboard iphones…).
Amazing thing about hype, how it can be used to distract you from what is really going on (I think that is a parallel to the De Tocqueville model). So, Mr. Jobs…how is that stock option backdating investigation coming along?