On the same topic of my previous post, I expect that the website admins at GoDaddy.com are currently watching their own traffic graph “go up and to the right”. They used their rejected ad from the Super Bowl to drive people to their website with a teaser ad during the game. It would be interesting to see what their traffic graph looks like from the minutes before their ad ran through the following hour….
BTW: After the first quarter of the Super Bowl…the FedEx carrier pigeon ad was the funniest.
Update: 4:25pm PST: Ok, looks like I’ll be real-time blogging my comments about the commercials from the game. The Garmin Napoleon commercial has to get special mention due to the fact that we have a Napoleon as part of our family. –>
Update: 5:20pm PST (Post Half Time): So far during the game, there have been a few humorous comercials, but the FedEx carrier pigeon one still received the largest laugh. I think it had to do with the build up and then the over the top nature along with the visual details in the punch line.
I think the best commercials for grabbing you and building on the suspense were the Audi R8 ad (viewable on their site) and the SoBe Life Water ad (also viewable on their site). Both commercials were visually simplified, built up to something that you knew was going to happen, but had no idea what, and then cut to the product in the last 5-10 seconds of the commercial. Simplicity is the key to both of them.
Update: 7:30 PM PST (After The Game): So, the last 2 minutes turned out to be the best part of the game with an exciting ending, hence the single wrap up post. I wasn’t really that interested in the game (until those last 2 minutes) since the Packers weren’t playing, hence the time to write these comments. The second half tends to not have the best commercials. There were only two sets that I found interesting. The Coke commercials (both the parade balloons and the political debate ads) were cute and had subtle humor built into them that I appreciated (did you notice in the parade balloon ad, the little girl looking up at the balloons…holding the football and looking like…). I also thought the E*Trade commercials with the baby trading stocks to be perversely humorous (viewable on their site).
Of course, you can view all the commercials from the game on the Super Bowl Ads Myspace page.