latoga labs

Technology of Business & Business of Technology

  • About
  • Contact
  • Carbon Lab
  • IoT Lab
  • View latoga’s profile on Twitter
  • View greglato’s profile on LinkedIn

© 2006–2023 · Log in

My Other Alter-Ego

March 26, 2007 1 Comment

Everyone has an alter ego out there in the world. I found out today that I’m lucky enough to have two. My first is my twin out of Rhode Island that is a musician and owns the domain of our names. (I’m still trying to figure out if we are related in the family tree or not…). The second I discovered this morning…Greg the Architect.


I was doing some SOA blog reading this morning when I came across Greg the Architect. This is Tibco’s way of trying to tap the viral and community marketing engine. As attempts by larger established IT vendors go…their attempt isn’t bad. It’s got the humor factor down pretty, I found my self laughing and thinking…”been there” (from both the client and vendor perspective). What will be interesting is to see if Tibco has the fortitude to do more of these and build something behind it. Viral marketing takes more than just a single shot to work…that is where most large companies tend to fall down, not willing to stay the course long enough to see the effect.I do find it interesting how the YouTube clip has no mention of Tibco as the vendor behind the clip. The end of the video clip mentions SOA Now Journal, which is a “thought leadership” site that is authored by Tibco. Tibco is using Greg as a way to drive people to this website. Personally, I have issue with the lack of transparency behind both of these.

Tibco, don’t hide the fact that your doing both of these…it usually burns the audience you’re trying to capture. At the same time, don’t swing the other way and make these both Tibco items. There is a middle ground in there that has to be found…I think there close, but think they need to be a bit more up front with their involvement.

Either way, I found it funny and worth sharing.

Filed Under: Humor, Tech Industry Tagged With: Humor, SOA, Tibco

Trackbacks

  1. Measuring SOA ROI and Value | latoga labs says:
    August 14, 2008 at 5:56 pm

    […] though I have issue with the transparency of the sponsorship behind Greg, I have to admit that the episodes are very well done, highly relevant (as anyone who […]

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Human Test: *

Click to cancel reply

About latoga labs

Welcome to the career blog of Greg A. Lato (latoga). Discussing topics around business transformation & disruption, data management, ML/AI, IoT/IIoT, cloud, and technology flotsam.

DISCLAIMER
Everything here reflects my views and opinions and not necessarily the views or opinions of any company, client, employer, or group associated with me.

TRANSPARENCY
I am currently a direct stockholder of AAPL, AMT, AMZN, ANET, BOFI, BRK, COUP, CTSH, DIS, FANUY, FB, GOOG, MELI, MIDD, NFLX, PRLB, PSTG, SHOP, TCEHY, TCX, THO, TSLA, TTD, TWLO, VEEV, WDAY.