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Media and Users in Chorus: It Just Works

April 11, 2008 Leave a Comment

Wow, it sounds like the main stream tech media might be catching up to what the users who have moved from Windows to the Mac OS X have been saying for a few years now: “It Just Works”:

  • Business Week: Apple’s OS Edge Is a Threat to Microsoft
  • Computer World: Windows is ‘collapsing,’ Gartner analysts warn

Not that this is anything new to a large number of people…but when a Gartner analyst makes a warning like that against one of the analyst industry cash cows…or was it just stating more of the obvious. When you read through the details, the Gartner analyst are essentially telling Microsoft to turn Windows into the MacOS.  Only Apple already swallowed the horse pill of starting from scratch and upsetting their development community 8 years ago.  It would be interesting to see how Microsoft handles the same situation (which it must).

Filed Under: Technology Ramblings Tagged With: , Apple, Microsoft

Apple’s New Corporate Push

March 6, 2008 Leave a Comment

In my morning reading this morning, the headline Apple Goes Corporate from a BusinessWeek article caught my eye. I felt for a while that the pre-announced iPhone SDK was a lucrative opportunity for some enterprising developers to port or build a VPN client for the iPhone. This would be the missing link that would allow corporate users to move to the iPhone as they would at least be able to get their email on the device, even it if wasn’t in as seemless way as a BlackBerry provides. There would be a large number of new iPhone under just such a scenario.

But from this article, it looks like Apple is planning on doing a much more frontal approach to developing specifically for the Corporate market. What I don’t understand is…What Took So Long?

Did it take a 35% stock price drop to budge the stubbornness out of Apple with regards to the corporate customers? Or is now finally the right time after having enought Macs sneak their way in the back door of many companies over the self-serving concerns of the IT department? I made a switch almost 6 months ago back to the Mac and I would need to be hard pressed to move back to a PC again at this point. And every day I visit more companies where I am spotting the renegade Apple users.

Now, the interesting thing will be to see if this is just a marketing push to increase the stock price or if there will be a serious drive to move Apple into the corporate world. I wouldn’t expect a full frontal attack on all fronts, but using the iPhone as the wedge to open the crack in the corporate customer is a great strategy.

(Photo by Shapeshift)

Filed Under: Tech Industry Tagged With: Apple, Corporate Market, iPhone

The Zombie PC

October 31, 2007 Leave a Comment

Ah, Halloween. The day that all the ghosts, goblins, and zombies come out. Unfortunately for a co-worker of mine, today was the day that his Windows laptop become a zombie. He flew across the country to spend a day working on a customer deliverable with members of the team that are based out here in San Francisco, only to spend at least 2 hours today trying to get his Windows XP laptop to work correctly.

I thought this was a timely, as this morning I read an article in the Wall Street Journal that talked about the 50 Gigabytes of crash data that Microsoft can receive in a day from Windows users who click the “tell Microsoft about this problem” button when something crashes on their systems. Luckily for the poor Microsoft engineers who have to sift through this data, my co-worker didn’t click that button at all today.

All of this made me appreciate my MacBook an the MacOS even more. Even with the reports of installation bugs in the latest upgrade of MacOS, I can’t fathom going back to my old Windows system. While traveling, I don’t even give it another thought as I sit down next to fellow business traveler on a plane and open my MacBook, have it wake from sleep, I login and start working in under 10 seconds while they are waiting for their computers to startup.

In the little over two months that I have been using my new MacBook–wow, it’s only been just over two months, it feels like so much longer–I have not had it crash once. Ok, well…that might not be technically true. It did technical crash this morning…I was actually shutting the computer down to swap batteries when the system encountered some error and I got the “your system encountered an error, please manually power down” message. I don’t count this because it didn’t effect my productivity (I was already shutting down the system). This was actually during one of the zombie moments my co-worker was dealing with and I was rebooted, and back to productive work before he stopped his cursing…the system still wasn’t working.

And I don’t even know how many times I have put this system to sleep during this period. I would conservatively estimate 100+ times since I receive it. As so many others who have made the switch, it just works. I could never say that about my old Windows system, especially with regards to putting it to sleep! This being said, I’m still taking the pragmatic approach of waiting for the next patch release of Leopard before upgrading…even thought some of the features like spaces will be just improve my productivity even more.

I haven’t spent much time writing about my switch because, quite honestly, I’ve been too busy getting work done. It’s gotten to the point where it just seems natural to rely and even depend on my computer just working. Today’s events just reminded me of how fortunate I am (and surprises me at how foolish corporate IT departments are at undervaluing their employees time by not considering the Mac as a technology platform).

Love my Mac…and I can’t afford to go back!

Side Box: One issue that is a bit annoying, mostly because of the battery drain it causes when I’m traveling, is the CPU over cycling that Firefox seems to have on the Mac. I used Firefox exclusively on my old PC and never noticed a constant CPU consumption issue. With Firefox on the Mac, it always seems to be using 10% or more of the CPU time on the computer. Even when Firefox is hidden from view and there is nothing running in the windows. Very frustrating as I always seem to have about 6-10 web site tabs open to various things that I’m working on or reading. So when I travel, this constant background CPU noise shortens my battery life by a noticeable amount.I haven’t had a chance to research this yet, so if any one knows a solution to this please share!

Filed Under: Technology Ramblings Tagged With: Apple, MacBook Pro, MacOS

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About latoga labs

With over 25 years of partnering leadership and direct GTM experience, Greg A. Lato provides consulting services to companies in all stages of their partnering journey to Ecosystem Led Growth.